Chapter 4 — The Products: Flex, Premium, Pass, Flow
Attend onboarding guide · ~7 min read · ↑ Back to contents
We've said Attend fills the gap between a one-off single-game ticket and a full season ticket. This chapter introduces the four products that fill it. Don't memorize the details — just get a feel for what each one is for.
The fan spectrum
Think of a team's fans on a spectrum:
The ticketing system already handles the two ends well — a single game for the curious, a season ticket for the die-hard. Attend's products work the messy, valuable middle (plus the high-end suites, and the leftover last-minute inventory).
Flex — bundles that turn casual fans into regulars
Flex sells bundles, usually as game packs: buy a 3-game, 5-game, or 7-game pack. You can't buy a single game through Flex — the whole point is to get a casual fan to commit to a few.
The incentive scales with the pack size and varies by team: bigger packs get a bigger discount, or a perk instead (a stadium tour, courtside access). Flex can sell both regular seats and suites, and it's tuned for fast, frictionless checkout — its job is conversion.
Example: instead of buying one Warriors game, a fan buys a 3-game pack at ~10% off. Now they're coming three times this season — and far more likely to come back next year.
Premium — selling suites online
A suite is a private hospitality box — food, drinks, room for 30–40 people — that sells for anywhere from $5,000 to $30,000. These were historically sold over the phone, with no real online experience.
Premium brings suites online with a polished, image-heavy, high-end feel that fits the price tag. (Flex can sell suites too, but Premium is the experience built specifically for them.)
Pass — a subscription to "a ticket every game"
Pass is a subscription — sold as a season pass or a monthly plan. Here's the twist that makes it different from a season ticket:
With a season ticket, you get the same specific seat every game. With a Pass, you're guaranteed a ticket to each game — but the seat is assigned on game day from whatever the team hasn't sold.
It's a win-win: young, flexible, price-sensitive fans get cheaper access, and teams fill seats that would otherwise sit empty. Pass also powers student programs at universities.
Flow — moving last-minute inventory
It's the day before the game and 200 seats are unsold. Flow lets the team blast a text message with a discounted link — a quick, no-fuss buy where the fan picks a rough area rather than an exact seat. It's also used for last-minute student offers.
The four at a glance
| Product | What it sells | Who it's for |
|---|---|---|
| Flex | bundles / game packs (3/5/7 games) — seats & suites | casual fans you want to convert |
| Premium | suites (private hospitality boxes) | corporate, groups, high-end buyers |
| Pass | a subscription — a ticket every game (seat assigned game-day) | young, flexible, price-sensitive fans |
| Flow | last-minute single-game deals | filling unsold seats fast |
(Attend has trialed other ideas too — like a points-based "Life Pass" — but these four are the core products.)
And behind the scenes: Cortex
The four products above are what fans see. There's a fifth piece — Cortex — that teams and Attend's ops staff use to set everything up: which games to sell, at what prices, with which discounts. It's the admin tool, and it's where the next chapter begins.
Recap
- The ticketing system handles single-game and season tickets; Attend works the middle, plus suites and last-minute.
- Flex = bundles to convert casual fans · Premium = suites, online · Pass = a subscription to a ticket every game · Flow = last-minute deals.
- Cortex is the behind-the-scenes admin tool teams use to configure it all.